Corona Named The World’s Most Valuable Beer Brand

Insights Headlines (On-Trade Snapshot, August 2020, Oxford Partnerships)

• 80% of on trade has re-opened
• London and South West are seeing greatest reduction in pints poured
• North East and South East are performing ahead of the national average
• Venues with clear COVID measures are seeing consumers stay longer +22min

Corona Named The World’s Most Valuable Beer Brand

According to brand valuation company Brand Finance, Corona is now the most valuable beer brand in the world with a brand value of US$8.1 billion. The August research compared the impact of Covid-19 on a brand’s enterprise value from January 2020. In a climate where beer brands could lose up to 20% of their brand value – Corona’s success demonstrates its wide ranging appeal amongst customers all over the world. Budweiser and Bud Light are not far behind with both listed in the top 5 of Brand Finance’s most valuable beer brands ranking. In addition, the King of Beers, Budweiser is the world’s strongest beer brand, with a Brand Strength Index (BSI) score of 85.2 out of 100. 

Click here to read the full report. 

”Rediscover Paradise” with Corona

With the vast majority of our time spent inside, Corona believes that it’s outside where our best side shines through; that life is better with sand between our toes and taking the time to disconnect in order to truly reconnect.

This summer Corona is encouraging the UK to ‘Rediscover Paradise’, to embrace the outdoors, to disconnect and to safely discover the beauty of the UK.

Corona will launch a national advertising campaign including TV & digital, and a branded partnership with Culture Trip. Our aim is to hero the UK’s top undiscovered paradise spots. Everything from hidden beaches and stunning sunset vista spots, to remote waterfalls and nature spots all within our own country. Paradise is closer than you think. Why not browse these beauty spots here: https://theculturetrip.com/topics/rediscover-paradise-corona/?

Alongside our iconic bottle and newly launched draught format, we are delighted to launch Corona Cans to the Off Trade this August, available in a six & ten pack. Now more drinkers can enjoy Corona in their preferred format.

Driving Corona Draught Sales at Your Sites

Corona  is currently driving drinkers to the brand’s draught stockists via free social media advertising! The recently launched campaign targets drinkers on Facebook and Instagram between Thursday and Sunday, within a 1-5km radius from each participating venue. With a clear “Get Directions” button and the name of the outlet – it couldn’t be easier for the consumer to find their next pint of Corona and lime!