Corona is the #1 world bottle in the on trade, growing by 7.8% year-on-year.
Corona has a higher RSP (£5.15) and adds more cash in the till then competitors (Peroni £5.01, Birra Moretti £4.58, Estrella £4.73).
A third of the UK state that Corona is a brand that 'they love'.
Born in Mexico and brought up on the beach, Corona is the perfect complement to life’s simple pleasures. The golden colour, light refreshing flavour and iconic hand-painted bottle, topped off with a freshly squeezed lime. Whatever the time of year, Corona is best served ice cold and with a wedge of lime, that both complements and intensifies the flavour, with the refreshing citrus notes.
Every sip of Corona, conjures images of golden sands and pale blue skies, transporting you to instant relaxation and disconnection.
Corona invites us to disconnect from our routines and reconnect with our essential nature as we believe that it's outside where our best side shines through.
100% Natural Campaign - sharing our reverence for nature by highlighting the fact that Corona is brewed with 100% natural ingredients.
In its 3rd year, the campaign has proven to drive purchase intent and quality credentials, as with a Corona in hand, nature never tasted better. Live from March to June.
*subject to allocation and availability
Download Corona social media assets, videos, packshot product visuals and logos.