Authentic Irish Cider


Brand affinity of any apple cider brand.


Magners Original draught is growing by +7.6% value sales.


Magners Original is the #1 packaged apple cider by volume and value sales.

Brand Info

Founded in Clonmel in 1935, Magners is still made from 17 varieties of apples from 150 local orchards. Aged in vats for up to 18 months, this refreshing cider is famous for being served over ice.

Reasons to Pour

Not as sweet as Stella Artois Cidre, Bulmers or Thatchers Gold, Magners is a well-rounded and perfectly balanced cider that appeals to a wide variety of drinkers. Not as dry as Strongbow or Blackthorn, Magners cider delivers in both length and apple intensity for a refreshing and crisp taste.


Available Point of Sale

*subject to allocation and availability

Brand Asset Downloads

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Magners Brand Assets

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