Taste a Leffe on Us

A unique 800 year-old Belgian Pale Ale first brewed by monks
at the Abbey of Leffe to share with their community and guests.
A generosity of spirit that lives on today.

We’re giving away 20,000
free pints of Leffe in our
nationwide instant cashback sampling campaign.

Invite your consumers to
Taste a Leffe on Us.

Register your interest

How does it work?

  • GEO-TARGETED ADS: Consumers see geo-targeted ads that direct them to their nearest participating pubs.
  • CAMPAIGN KITS: Stand-out campaign materials excite consumers about the cashback offer. 
  • BUY: Consumers purchase a pint of Leffe.
  • SCAN: They scan the QR code. 
  • CLAIM: They’re taken to Zappit, where they upload their receipt to redeem the price of their pint.
    Register your interest

What's in it for you?

FREE SAMPLING: Your consumers can taste the #1 speciality beer in the UK with a 20% repeat rate.

STAFF TRAINING: To get your team up to speed and ready to take full advantage of this exciting campaign. 

POINT-OF-SALE MATERIAL: Including t-shirts, coasters, table talkers and more to generate awareness and excitement.

PAID SOCIAL MEDIA: To market the activation and drive footfall to your venue.

USER-FRIENDLY APP: To support engagement and execution. Register your interest

Register your Interest for Taste a Leffe On Us

Do you want to be part of our Taste a Leffe on Us campaign? Enter your details below, and let us know whether you're currently pouring Leffe on draught - or if you're not and would like to be. Also confirm if you're a managed, leased or Independent Free Trade venue.