premium draught lager in the UK on trade.
Volume Rate of Sale growth
in the Free Trade (ahead of San Miguel, Heineken, Hop House and K1664).
beer brand in the UK.
The classic European lager is a bottom fermented blond pilsner. It was first brewed as a special Christmas beer for the people of Leuven, Belgium. It was so successful, that it was rewarded a permanent place in the brewery’s range. Since then, Stella Artois has become one of the most valuable beer brands in the world.
It’s a simple truth: life is less rich without the company of those we love and the things we enjoy. That’s why Stella Artois invites you to savour life together. We call this, The Life Artois. It’s a reminder of how it feels to spend quality time with those who matter most and to savour every pleasure life serves.
Our nine-step pouring ritual is a beautiful dance between the Chalice and the Draught Master, to deliver exquisite flavour with a tempting allure. Encouraging sustainable growth in the on trade, we offer the Draught Masters quality programme to customers.
We are refreshing our look in trade, with a brand new badge, handle and draught tower, maintaining a modern, premium and sleek look at the bar. In the off trade, we are updating our packaging to deliver against modern premium cues.
Stella Artois is proud to sponsor The Championships, Wimbledon.
*subject to allocation and availability
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