Stella Artois

The Life Artois


Best selling
premium draught lager in the UK on trade.


Volume Rate of Sale growth
in the Free Trade (ahead of San Miguel, Heineken, Hop House and K1664).


Most desirable*
beer brand in the UK.

Brand Info

The classic European lager is a bottom fermented blond pilsner. It was first brewed as a special Christmas beer for the people of Leuven, Belgium. It was so successful, that it was rewarded a permanent place in the brewery’s range. Since then, Stella Artois has become one of the most valuable beer brands in the world.

It’s a simple truth: life is less rich without the company of those we love and the things we enjoy. That’s why Stella Artois invites you to savour life together. We call this, The Life Artois. It’s a reminder of how it feels to spend quality time with those who matter most and to savour every pleasure life serves. 

Reasons to Pour

  • 1 most loved brand (Kantar Brand Guidance 2022)
  • +40% RoS versus K1664 (CGA OPMS 2022)
  • #2 highest quality lager brand (Kantar Brand Guidance, 2022)
  • Stella Artois is made with the finest Saaz hops for a distinctive taste and is best served in a chalice.

Available Point of Sale

*subject to allocation and availability

Brand Asset Downloads

Download Stella Artois social media assets, videos, packshot product visuals and logos.

Stella Artois Brand Assets

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