Mahou is the #1 best selling beer in Spain, an icon of Spanish culture and lifestyle.
Strong share gain
For an outlet with up to 4 different SP world lager brands.
Mahou consumers drink +12% more than world lager consumers and spend +14%.
Mahou was born in Madrid in 1890, where we still brew our beer to this very day. It's best described as a five star taste premium lager brewed with the finest hops and yeast varieties that lend themselves to its characteristic body, moderate bitterness and intense but refreshing taste.
At Mahou, we celebrate:
Maestria (Draught Masters) is Mahou's exclusive training programme designed to teach and recognise the authentic art of the Mahou perfect pour.
Mastering the pour of the most awarded Spanish beer is an art dating back 130 years and now our customers will be the stars of this show!
They will follow the footsteps of our previous Mahou stars and make every pour a performance to remember.
Consumers will enjoy the real Five Start Taste of Spain until the very last drop.
*subject to allocation and availability