Magners 0.0% is Now Available in the On Trade

A Refreshing Alternative

Made with an unfermented apple base, using the perfect blend of apples – Magners 0.0% is a light, refreshing alternative to the much loved classic, but without the alcohol!

Available in bottles now for the on trade.

Key Stats

Some key stats on the importance of non/low alcoholic options to keep in your range:

• Low/no alcohol shoppers are highly affluent, highly loyal and commonly older with adult children. (Source: Nielsen 52wks to 13.06.20)
• However, there is a potential target market in younger drinkers too. Almost 4 in 10 of 18-34 year olds have cut back on their alcohol consumption in the last 12 months. (Source: YouGov Profiles February 2021)
• Consumers aren’t looking to low/no alcohol as a “healthy” swap per se, but instead to aid their moderation. (Source: Kantar)

See the full Magners range