14/08/2020
Ah the Life Artois! The mindset of savouring every pleasure life serves up, with the people who matter most. Stella Artois began their exciting new campaign with ‘Together Apart Street Art’ but they are certainly not stopping there. Before lockdown, Stella Artois grew 3%, outperforming many of its competitors and maintaining its #1 premium lager status by 34 million pints (CGA Brand Index). Plus during lockdown more shoppers chose to spend their money on Stella Artois than any other beer.
Now as the on-trade re-opens Stella Artois is encouraging consumers to savour moments with loved ones as the need for connection has never been stronger. Here’s a little something to ease you on your way. In collaboration with Celeste, we've transformed the timeless classic that is 'La vie en rose', into a distinctive, modern rendition that transports your mind to The Life Artois, just as the magic of the original once did. Click here to listen!
Yes that’s right, from bombs to beer. Budweiser Brewing Group’s very own on-trade sales director, Ryan Fritsch has an extensive background in the US Military in bomb defusal. Click on the link below to read the recently published Morning Advertiser article, where Ryan is interviewed on his military experience, home brewing and the importance of British pub culture. Click here to read more!
Alcoholic Seltzer? Yeah that’s a thing now! Mike’s Hard Seltzer has been on the road successfully delivering the refreshing canned beverage to customers basking in the sunshine. Starting in Cardiff, Mike’s then made its way to Manchester, and will be giving out samples from 14th August in Liverpool to lucky passersby. So if you’re Liverpool this weekend keep an eye out for the Mike’s bright yellow bike to grab a refreshing, 100 calorie treat. No worries if Liverpool is too far out of reach though. You can either pop into your local Morrisons or Tesco or enter the Mike’s giveaway on Instagram for a chance to win a £100 flight voucher and months’ supply of Mike’s.