03/02/2021
This January, Liverpool FC captain and England vice-captain Jordan Henderson has announced a move to a new team. He’s joining #TeamZero, our initiative to encourage consumers to make smart drinking choices.
We’ve launched #TeamZero with 0% ABV Budweiser Zero. #TeamZero is a social movement to help our consumers use Dry January as a springboard to focus on their health, wellbeing and personal ambitions for the year ahead with fewer distractions – starting 2021 the way they mean to go on. Budweiser Zero joins Stella Artois Alcohol-Free and Beck’s Blue in our portfolio of no-and low-alcohol beer.
“As a Premier League and international footballer, performance is everything. Choosing an alcohol-free beer means I don’t need to compromise my ambitions. Sometimes, for all of us, deciding not to drink can give that extra focus and edge needed to succeed. January is an opportunity for a fresh start. I’d encourage everyone to join me in #TeamZero and let’s do Dry January with Bud Zero, together.”
Henderson is in good company. He joins the existing #TeamZero that includes a number of successful sports personalities. Dwyane Wade, retired 13-time NBA All-Star and co-founder of the Budweiser Zero brand; Darius Slayton, wide receiver for the New York Giants; professional golfer Kevin Kisner; retired three-time UFC champion Georges St-Pierre; and former ice hockey player Paul Bissonnette.
Budweiser Zero is zero alcohol, zero sugar and 46 calories, but with the same iconic taste as Budweiser. Created with latest developments in no-alcohol brewing, following years of taste testing. It is brewed with premium Budweiser barley, hop and malt through the same Beechwood Ageing technique that delivers the smoothness of Budweiser, along with a revolutionary 4x-cold-filtration process.
Alongside #TeamZero, these options form part of our commitment to offer greater choice to beer lovers who want to moderate their drinking, and to influence social norms to reduce the harmful use of alcohol. Our Global Smart Drinking Goals include the target of at least 20% of global volumes being no or low-alcohol by 2025. Our memberships of DrinkAware and Club Soda also reflect this commitment.
Sign up to #TeamZero by visiting jointeamzero.com, where you’ll be able to access exclusive discounts, merchandise and prizes, including tickets to England home games and signed England shirts. Most importantly, you’ll be able to commit to your personal ambitions and see others’ successful progress. Research also suggests that Dry January is more successful when approached as a group activity.