Corona Brewed with 100% Natural Ingredients

Rediscover the Joy of Nature

Following a year of isolation and lockdowns, Corona’s new media campaign looks to inspire people to return to the world outdoors and to rediscover the joy of their local natural environment. The campaign will run in the UK across TV, VOD, digital OOH, VOD, online, social media and audio.  

Born at The Beach

Felipe Ambra, Global Vice President of Marketing, Corona, said: “Corona is a brand born at the beach, and we were inspired by the natural world to create this amazing beer. As a brand so deeply connected to nature and brewed with 100% natural ingredients*, we wanted to remind our audience how important it is to get outside.”  

For more information regarding Corona’s positioning in the on trade, and reopening in general, check out our on trade director Jean-David Thumelaire’s interview.

*Corona Brewed with 100% Natural Ingredients: Water, Barley, Hops, Maize. Beer carbonated before bottling.