18/03/2024
The PERFECT SERVE campaign will ensure that your customers are getting a perfectly poured Stella Artois and Stella Artois Unfiltered, every time.
Customers rate their pint poured at your venue, and then get cashback to enjoy their next pint on us.
The PERFECT SERVE campaign drives not only quality, but also drives footfall and revenue for your venue.
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Raise your glasses, beer enthusiasts, because the numbers are in!
Protect Line took a deep dive into the world of Britain’s favourite tipple to find out which were the Top of the Beer Pops in 2023.
Stella Artois: Towering at the top of the charts is Stella Artois, raking in an astounding £246 million in revenue. With its crisp taste and rich heritage, Stella continues to reign supreme as the beer of choice for Brits.
Budweiser: Hailing from across the pond, the iconic red rebel and American staple Budweiser comes in a strong second place with a staggering £164.7 million in sales in the last year
Foster’s: Australians can toast to Foster’s success and throw another shrimp on the barbie to celebrate as it takes the bronze medal, amassing £126 million in revenue.
Find out who else made the ranks
A recent survey has shown that people who watch live sports at pubs and bars spend 36% more on drinks and food every month than non-sports fans.
And almost 9 in 10 customers say that they stay out longer than usual when a live game is being screened.
Live sport connects friends and families with 75% of viewers watching with bigger groups than they would usually socialise with on non-sporting occasions.
Football, in particular the English Premier League, is the most watched sport ahead of rugby union, boxing, cricket and Formula 1.
More on how sport boosts footfall
Did you know that as a loyal BBG customer you can take advantage of our exclusive partnership with TNT Sports where you can save on your subscription while also benefitting from a boost in footfall, dwell-time and sales at your venue? Find out more!
Get TNT Sports
According to Bidfood’s 2024 Food and Drinks Trends report, consumers will be looking for adventurous flavours, healthy and hearty recipes and playful experiences from the on trade in 2024.
According to the report, the 5 key areas that will capture spend over the next 12 months were adventurous flavours, British fusion, rustic and rural, playful dishes as well as physical and mental health boosting food.
Discover more predictions
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