Free Pint Cashback

In an exciting new campaign designed to drive trial, increase footfall, dwell-time and sales at your venue - we invite your consumers to
Discover Via Roma, Italian Lager - Refreshed.
On us.

Register your interest

How does it work?

  • ATTRACT: We target your consumers with social media ads directing them to their nearest participating pubs.
  • ENGAGE: In-venue POS encourages consumers to scan the QR code/NFC when they buy a pint of Via Roma.
  • ZAPPIT: Then they visit the Zappit link displayed on the POS.
  • REDEEM: A text link delivers the voucher where consumers enter their details to claim.
  • CASHBACK: Zappit will refund the cost of the pint directly to the consumer’s bank account. 
    Register your interest

What's in it for you?

  • NEW SERVE PROMOTION: Interactive activation to promote an exciting new Italian lager.
  • INCREASE FOOTFALL: BBG ad campaign and social assets to foster engagement and direct footfall to your venue.
  • FREE POCM KIT: Get a Via Roma activation kit with POCM to generate awareness and increase visibility. Includes t-shirts, coaster, bar runners, outdoor POS (*subject to availability).
  • BOOST SUMMER SALES: Opportunity for you to attract more consumers over the summer and capitalise on increased trade.

Register Your Interest for our Via Roma Free Pint Cashback Promo

Do you want to be part of our Via Roma Free Pint Cashback Campaign? Enter your details below, and let us know whether you're currently pouring Via Roma on draught - or if you're not and would like to be. Also confirm if you're a managed, leased or Independent Free Trade venue.